Born and raised in the UAE, Anishkaa founded Yardstick Marketing Management in 2012, with the vision of offering innovative and effective marketing solutions to local and international brands.
Anishkaa holds a Master’s degree from Middlesex University, Dubai and has a Bachelor’s degree in Marketing from Champlain University, Burlington, Vermont.
With a flair and penchant for Marketing and Public Relations, Anishkaa has been immersed in Middle Eastern Public Relations for the past 14 years.
Over the years, Anishkaa has successfully created innovative PR campaigns and through the strength of her media relations has garnered stellar results for clients.
She is currently a speaker and moderator with various industry events, as well as on the board for MEVEG, MEFF and Green Hope UAE